Resolve is the creation of Jim Reed, one of Australia's most trusted and respected researchers and strategists. He brings a wealth of experience and a set of core values that makes our offering unique.
Jim Reed
Founder
For more than two decades Jim has helped clients across the Anglosphere to anticipate, influence and navigate change.
His work brings together high quality research, creative insights and hard-won experience to formulate campaign strategy, tactical advice and communications. He works with a select group of clients at any one time to ensure quality and service is maintained. Jim is pollster for The SMH and The Age where he returned the most accurate poll for the 2022 federal election, is a veteran of 20 general elections as a party pollster (with just 2 losses!) and has worked on numerous research-driven campaigns in recent years; as pollster for Yes Equality (same-sex marriage vote) and on various tax, legislation and funding campaigns worldwide.
Before creating Resolve, Jim was Group Director of Research & Strategy at C|T Group (formerly Crosby|Textor) and Senior Research Director at Newgate Communications.
Jim is a member of the Australian Market & Social Research Society (AMSRS) and has Qualified Professional Researcher (QPR) status. As a leader in his field, he regularly contributes to industry journals and conferences on specialist research topics - he is pollster for The SMH and The Age, and has written or been interviewed by the ABC, Nine and News Ltd. on polling and campaigns.
His work brings together high quality research, creative insights and hard-won experience to formulate campaign strategy, tactical advice and communications. He works with a select group of clients at any one time to ensure quality and service is maintained. Jim is pollster for The SMH and The Age where he returned the most accurate poll for the 2022 federal election, is a veteran of 20 general elections as a party pollster (with just 2 losses!) and has worked on numerous research-driven campaigns in recent years; as pollster for Yes Equality (same-sex marriage vote) and on various tax, legislation and funding campaigns worldwide.
Before creating Resolve, Jim was Group Director of Research & Strategy at C|T Group (formerly Crosby|Textor) and Senior Research Director at Newgate Communications.
Jim is a member of the Australian Market & Social Research Society (AMSRS) and has Qualified Professional Researcher (QPR) status. As a leader in his field, he regularly contributes to industry journals and conferences on specialist research topics - he is pollster for The SMH and The Age, and has written or been interviewed by the ABC, Nine and News Ltd. on polling and campaigns.
Values
Resolve is different. This is why.
- We deliver…
- Always reliable. We do what we say we can do. When Resolve says we will deliver, we will.
- Always there. When you need us, we will be there – we will pick up the phone everyday because it will be critical to you on one day that we do.
- Always fast. In a true crisis, an answer that’s 80% right delivered quickly is better than one that is 100% right delivered late, but Resolve knows that faster delivery is always appreciated.
- We produce the best work…
- Always quality. We do not do ‘cheap and nasty’ or a ‘dirty robo poll’, so do not ask. Resolve’s clients know they will always get quality, and so will the stakeholders and audiences with whom it will be used.
- Always bespoke. Every client and every problem is different, and so too must be the solution. Resolve does not sell branded cookie-cutter products. Everything is designed for and tailored to you.
- Always insightful. We do not provide reams of text and charts. Resolve focuses on the insights that help our clients to succeed, including practical advice and creative deliverables, delivered succintly.
- Always practical. We are not academics, researching for the sake of knowledge. We look to maximise the practical outcomes for our clients at every stage.
- We treat you as we expect to be treated…
- Always loyal. If you engage us, we will work in your best interest. Full stop.
- Always honest. We will tell you the truth. If you do not want to hear the truth, Resolve is not for you.
- Always impartial. We will represent our clients, regardless of their industry, issue or ideology. Everyone deserves representation.
- Always discreet. We do not talk about our private clients. Ever. You will trust Resolve with sensitive issues, and we will not betray that trust through gossip and self-promotion. Contact us now to find out more.