Resolve's core offering is designed to bring clarity and direction to problems. We believe that quality research is a fundamental link in this process, and core to any successful strategy that anticipates, influences or navigates change.
Clarification
The first step in solving a problem (or taking an opportunity) is knowing exactly what it is.
Only when you are certain of the diagnosis can you begin to weigh up possible solutions and outcomes.
Resolve works with our clients from the outset to quickly understand the situation, absorb their expert knowledge and privileged information, to identify any gaps in knowledge, to appreciate their aims, abilities and resources, and to discuss strategic options.
This process allows us to tailor our role to your needs and provides general direction on further research and strategic planning.
Resolve works with our clients from the outset to quickly understand the situation, absorb their expert knowledge and privileged information, to identify any gaps in knowledge, to appreciate their aims, abilities and resources, and to discuss strategic options.
This process allows us to tailor our role to your needs and provides general direction on further research and strategic planning.
Research
Resolve believes that research is at the core of successful strategy and communications.
Without research you may be guessing at a plan and then 'shouting into the wind'. With research; you know your starting position and your end point; you know who to speak to, how and where to reach them; you know what to say (and not say) and how to say it. Research helps you do the right thing, de-risking your strategy and making it more effective.
Research can take many forms, and Resolve provides them all – from informal soundings with decision-makers to large-scale survey research and statistical modelling. This full-service offering means that we will provide you with the methodology you need, not the one we happen to be selling.
We often use a combination of methods to provide the insight and granular detail of qualitative interviews with the structure and rigour of quantitative ‘hard numbers’, but always with a focus on how opinions and behaviours can be reinforced or changed. Common quantitative and qualitative methods and applications include:
Without research you may be guessing at a plan and then 'shouting into the wind'. With research; you know your starting position and your end point; you know who to speak to, how and where to reach them; you know what to say (and not say) and how to say it. Research helps you do the right thing, de-risking your strategy and making it more effective.
Research can take many forms, and Resolve provides them all – from informal soundings with decision-makers to large-scale survey research and statistical modelling. This full-service offering means that we will provide you with the methodology you need, not the one we happen to be selling.
We often use a combination of methods to provide the insight and granular detail of qualitative interviews with the structure and rigour of quantitative ‘hard numbers’, but always with a focus on how opinions and behaviours can be reinforced or changed. Common quantitative and qualitative methods and applications include:
- On-line surveys (including our own monthly omnibus)
- Telephone surveys
- Face-to-face surveys
- Driver modelling
- Fractal tracking
- Regression driver analyses
- Fuzzy logic outcome modelling
- Campaign design and tracking
- Social licence and reputation
- Advocacy and media statistics
- Depth interviews (one-on-one)
- Duos and triads (2-3 people)
- Focus groups (4-12 people)
- Forums and juries (15-60 people)
- Values-based assessments
- Advertising assessment
- Brand development and testing
- Policy development and testing
- Journey mapping
- Stakeholder and employee studies
Regardless of approach, our focus is always on quality and practical application. Resolve’s clients know they will always get the quality on which to base important decisions, and so will the people they need to advocate to internally, in the media or in government.
This means well-designed methodologies, accurate results, informed conclusions and insightful recommendations, all delivered quickly.
This means well-designed methodologies, accurate results, informed conclusions and insightful recommendations, all delivered quickly.
Direction
Resolve does not simply deliver a research report and walk away.
Every successful activity or campaign relies on having a plan to follow, and the effectiveness of that plan is only as good as its implementation.
This is why our deliverables are far more focused and varied; from ad hoc verbal advice to a full campaign plan, from advocacy materials to press releases, from a narrative to key messages, from speeches and press releases for you to creative briefs for advertising agencies.
Whatever the strategy, we will provide the practical advice and integrated assistance to implement it. Contact us now to find out more.
This is why our deliverables are far more focused and varied; from ad hoc verbal advice to a full campaign plan, from advocacy materials to press releases, from a narrative to key messages, from speeches and press releases for you to creative briefs for advertising agencies.
Whatever the strategy, we will provide the practical advice and integrated assistance to implement it. Contact us now to find out more.